Because social media is so integral to today's society, establishing a strategy to engage donors and potential givers on social platforms is essential, no matter the demographic of the organization. While it may seem as though social sites are strictly for fun and entertainment, they are quickly evolving into platforms on which to build solid personal and professional relationships. Seventy-four percent of adults who use the Internet are on social media, with the ages of users ranging from 18 years old to 64 years old.
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